Case Study: First Aid Training
2x RoAS to 31x
in 16 months
“Exceptional Growth in Google Ads Performance”
Over the course of 16 months, we elevated the client’s Return on Ad Spend (RoAS) from 2x to an outstanding 31x. This was achieved through strategic optimizations and continuous testing, despite significant constraints on website customization and landing page creation.
Note: This performance highlight EXCLUDES branded searches as it tends to inflate performance numbers.
Challenges
When we began our partnership with the organization in September 2022, their Google Ads performance was suboptimal, with a RoAS of 2x.
The key challenges were:
Limited access to optimize for conversions
Limited ad creative assets to work with
Despite these limitations, we focused on leveraging the tools and strategies available within Google Ads to drive performance improvements.
Optimizations
We started by trimming unnecessary targeting, ensuring that the ad spend was directed towards the most relevant and high-performing segments.
Next, was to start testing various elements of the campaigns:
Targeting: Experimenting with different audience segments to identify the most responsive groups.
Settings: Adjusting campaign settings to optimize ad delivery.
Ad Copy and Creative: Creating and testing ad variants to determine the most effective combinations.
Campaign Mix: We deployed a mix of search campaigns and PerformanceMax campaigns, leveraging the strengths of both to maximize reach and efficiency.
Results
The impact of our optimization efforts was evident from the first month. The RoAS had jumped to 14x. This upward trend continued month over month, towards an impressive 31x RoAS in the latest month of data.
Initial RoAS: 2x
RoAS After 1 Month: 14x
RoAS After 16 Months: 31x
The success achieved with this council has set a precedent, and we are now beginning to see similar results in other councils within the organization. This demonstrates the scalability and effectiveness of our approach across different regions and audiences.
Note: This performance highlight EXCLUDES branded searches as it tends to inflate performance numbers.
In The Client’s Words
“David and Ryan have been invaluable contributors to our success. They are knowledgeable and committed to supporting our initiatives, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business. We were seeking a partner who could help us amplify our presence and accelerate our business results and we have definitely found that in them. With their support and expertise we have realized material increases in growth in a very short time.
David and Ryan are consistently accommodating, flexible, responsive, and diligent offering sound business advice and suggestions. They bring a level of curiosity that is critical for problem solving, creative thinking and collaboration. They have quickly become an important extension of our team providing real time metrics that clearly demonstrate the value that they’re delivering to our organization.
It really feels like we’re working with a partner – our successes are their successes.”
K. MS.,
First Aid Training Client
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